![]() Wrapped neatly inside the vegan-leather pockets of the SOON bag are more vegan products from our partners at Herbivore, Youth to the People, Ouai, and Farmacy. As all Korean Americans, we sought out a product that spoke to our shared mission of inclusiveness - a beauty bag for travelers, for all genders, and for those passionate about ethical consumption. We brought on Tim and Dan of the CFDA Incubator accessories brand Haerfest to create the multifunctional bag itself. The SOON Bag was conceptualized by David Yi and came to fruition through a partnership with myself, allowing us to collectively design the bag, curate the products ourselves, and incorporate our own valuable partnerships. Joined by our creative friends from across the Pacific and the NY homebase alike, we celebrated the intersection and introduction of Korean culture and shopping on our own turf, and disseminated our beauty-brimming Kare Packages into the city. The entire experience was previewed at our Night Market Party, a noeraebang-style gathering with a beauty talk show hosted by Very Good Light’s David Yi with guest celebrity hairstylist David Lopez, followed by drag performances by Bubble T’s very best (DJ Tito_Vida, West Dakota, Dynasty, Mahal Kita, and Bibing kamama). We glittered the space with self-produced events ranging from food (Spot Dessert Bar premiered its holiday “it” desserts), fashion (Trine Tuxen Jewelry Copenhagen brand hosted two special shopping nights with Tarot card reading), and of course, beauty (Yaeji’s makeup artist orchestrated 10 minute makeovers). In addition, we recruited globally established labels MMParis, White Zinfandel, Trine Tuxen Jewelry, Kaarem, SKINRx Lab, Kosette, and ESL, as well as artists Eddie Kang and Soyoun Lee, to contribute merchandise for our shoppers. These sat alongside K-beauty I handpicked from the Seoul markets. Korean bestsellers Oauhsommet, Yupan C Face Mask & Chewable Vitamin C, Ssanai, and Baebae were made available for the first time ever in a US retail space. We then imbued the Kare Package experience with opportunities to discover international brands all in one place in a beautiful, stylish, and celebratory way. As a modern holiday shopping experience, we decorated the pop-up with exclusive social media photo ops - from the space’s installation to the Kare Package itself, both executed by a longtime partner, NY-based design collective And Or Forever. We concepted and creative directed a world within the walls of Canal Street Market, thoughtfully curating some of Asia’s premiere beauty, art, and fashion items. Taking the shape of a two-week-long mini market inspired by the beloved Night Markets of Seoul, Kare Package hit the sweet spot that connects NY and Seoul shopping culture: a pop-up. Kare Package Pop Up at Canal Street Market In addition, we provide ongoing support and advice on diversity while the Makeup Museum establishes itself as a valuable resource for all things beauty. Within the concepting phase, we act as an advisor, helping guide Museum positioning and providing direction and edits to ensure that the company introduction and pitch deck not only reflect Makeup Museum values, but also demonstrate their alignment with the potential partner’s values as well. Working closely with the co-founders as advisor, we cultivate leads with possible partners, from content, program, gift shop to curation. We serve as a liaison between those potential partners/brands and Makeup Museum and ensure ongoing support throughout all of their communication from start to execution We recommended the best fit global brands partners that align with the Makeup Museum values, and from there help to create creative (unique) partnerships. Talk to Her founder Joyce Lee is serving as a board member. ![]()
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